Why is BRANDING important?

far more than logo marks and fonts.

Have you ever noticed being strongly attracted to an image or product enough to stop and really take it in, hungry to know more? This is what great branding does. Branding goes beyond design to include qualities like essence, voice, and defining characteristics. When a company takes the time to discover the depth of its branding, we the customers respond and hopefully align with them. This is the beginning of a relationship that can make or break a business.

Building a Brand

Your brand identity helps you connect with customers in a meaningful and lasting way. The best and most successful brands identities meet these criteria:

Provide an image: A clear brand identity gives the public a visual image they can use as the “image or face” for your company, making your business memorable and helping it stand out.

Build credibility: A consistent, long-term brand identity helps build your credibility in the marketplace as a dependable and trustworthy company.

Offer a template: With a thorough brand identity, all of your marketing and advertising choices have a consistent template that ensures the customer knows what they’re looking at belongs to your company.

Support your mission: Ideally, every choice you make about your brand identity refers back to your company’s mission and values. This consistently aligns your branding with your goals.

Generate new customers: With regular exposure, potential customers will come to trust your company and engage with the brand, hopefully resulting in a purchase.

Maintain past customers: A clear brand identity helps current and past customers remain connected to your company’s values and ideals and hopefully encourages them to make purchases and become apart of your community or services.

brand elements

When I work with clients, I offer them the full package so their jobs are easier and on target. You receive everything you need to launch or relaunch your business.