Why is BRANDING important?

Your brand identity helps you connect with your tribe, your community and your customers in a meaningful and lasting way. I specialize in building brands holistically across strategy, design and development.

The best and most successful brands identities meet these criteria:

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Provide an image: A clear brand identity gives the public a visual image they can use as the “image or face” for your company, making your business memorable and helping it stand out.
 

Build credibility: A consistent, long-term brand identity helps build your credibility in the marketplace as a dependable and trustworthy company.
 

Offer a template: With a thorough brand identity, all of your marketing and advertising choices have a consistent template that ensures the customer knows what they’re looking at belongs to your company.
 

Support your mission: Ideally, every choice you make about your brand identity refers back to your company’s mission and values. This consistently aligns your branding with your goals.
 

Generate new customers: With regular exposure, potential customers will come to trust your company and engage with the brand, hopefully resulting in a purchase.
 

Maintain past customers: A clear brand identity helps current and past customers remain connected to your company’s values and ideals and hopefully encourages them to make purchases and become apart of your community or services.